Privacy Policy

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This Privacy Policy helps you understand what Personal data we collect, why we collect it, what we do with it and the choices you have, including how to access and update information. Our policy applies to you if you use our products or services online, through our website or interact with us on social media (our “Services”).

Who We Are

eShopin is a company registered in England and Wales (Company registration number: 4897647). We pride ourselves on giving our customers simple and independent advice on which electronic and technology products are right for them.

Your Security

When you shop with us or use our services, you trust us with your data. We’re a company that puts you, our customer, first, respecting you as an individual but also as a member of our community. We listen to our customers to understand your expectations and make sure these are reflected in our business decisions. We’re committed to maintaining your trust and confidence. In this Privacy Policy, we’ve provided details on when and why we collect your personal information, how we use it, the very limited conditions under which we may disclose it to others (where direct marketing is concerned only with your explicit permission) and how we keep it secure.

Information We Collect

We collect personal information about you when you use our Website (“Website”) or if you communicate with us by, e-mail and social media. We refer to our Websites as “Online Service”. The types of personal information we collect includes: Personal details such as your name, address, date of birth, email address, phone number and other contact information, transaction information, such as the product you purchased, its price, your method of payment and your payment details which are anonymised as per PCI DSS recommended standards. Information about you like your employment details, financial position and information taken from identification documents like your passport or driving licence when we review your application for insurance or loans offered by selected third parties’ partners Your account information – such as dates of payments owed and received, the subscription services you use or any other information related to your account The phone numbers that you call/send messages to or the phone numbers that you receive calls/messages from. The date and time of the calls and messages you send or receive through our network, and your location at the time these communications take place. When you’re using our Online Service, the information we collect includes: Account information, like your username, password, and other identifiers or credentials you use to access our online services or to buy our products and services, details of your shopping preferences, such as your favourite brands and products. Information that you provide in your dealings with us. This includes when you register to use our online services, or when you subscribe to our services or request further services and/or information from us. Details of your visits to the Website and the resources that you access. Examples include ads that you click, device information and location IP address and cookie data The situations when you provide personal information could include when you: Register or use our Online Service Request to receive marketing or other communications Enter one of our competitions or when you complete one of our customer surveys Submit information when you’re providing feedback Use interactive features of our Online Service.

How We Use Your Information

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data. These are set out below.

When We're Required To Enter Into A Contract With You

We use your personal information to process your orders and payments or to give you a refund.

Where You Have Provided Consent

We use email to communicate with you about our products and services, competitions, offers, promotions or special events where you tick a box. For example: If you give us permission, to communicate with you about our third party partners that we believe may interest you.

Where There Is A Legitimate Interest

As a Company we are often required to process your personal data in order to carry out certain tasks relating to our business activities. In such cases, processing of personal data can be justified on grounds of legitimate interest. Communications To provide customer support and to respond to, and communicate with you about your requests To contact you if we need to obtain or provide additional information To check our records are right and to check every now and then that you’re happy and satisfied (e.g. customer surveys). For marketing activities (other than where we rely on your consent) e.g. marketing permissions captured during the course of a sale, personalising marketing messages through social media and other third party platforms; To send promotional material (e.g. email campaigns) to you by email. To comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request). To send communications to you about your orders, purchases or accounts and bill you for using our products or services. To let you post on our blogs and interact with us through social media.

Personalise & Improve Our Service

To personalise your experience on our online services. This could include providing you with interesting, relevant content, or making navigation to our Sites easier. To help us understand more about you as a customer, the products and services you use, the way you use them and how you shop across the company, so we can serve you better. Improve the content and appearance of the Website, and to make sure that content is presented in the most effective manner for you. To operate, evaluate and improve our business, including the development of new products and services; to determine the effectiveness of our sales, marketing and advertising; and the analysis and improvement of our products, offers, promotions, and Online Services and other technologies. To show you relevant ads by using data collected from your devices, including your searches, location, ads that you have seen and personal information that you have given us, such as your age range, gender and topics of interest. Dependant on your Ads Settings, this data informs the ads that you see across your devices. So if you visit our website on your computer at work, you might see ads about our products or services on your phone later that night.

Company Interest

Where you fail to repay what you owe Us or return our property, we may need to trace your whereabouts (sometimes using a tracing Agent) in order to recover payment or reclaim property. This might be carried out by a third Party debt recovery agent on our behalf To protect against, identify and prevent fraud and other criminal activity, claims and other liabilities For network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access.

When We're Required To Comply With Our Legal Obligation

We’ll use your personal information to comply with our legal obligations including: To identify you when you contact us. To verify the accuracy of data that we hold about you. To assist HMRC and/or the Police and/or other regulatory bodies in relation to an investigation by a public authority.

Where It Is In Your Vital Interest

In certain circumstances it is in your vital interests for us to process your personal information. We may need to contact you if there are any urgent safety or product recall notices or where we otherwise reasonably believe that the processing of your personal information will prevent or reduce any potential harm to you. Our service providers We work with partners, suppliers, insurers and agencies so they can process your personal information on our behalf and only where they meet our standards on the processing of data and security. We only share information that helps them provide their services to us or to help them provide their services to you. For example, some of our service providers place advertising for us online, about our products and services and those of our retail partners, suppliers and third parties. As a result, where you have indicated you are happy to receive marketing from us, you might see online advertising that we have placed on the web sites you visit, or the interactive services you use. International transfers of your personal information From time to time we may transfer your personal information to our suppliers, service providers and other company offices based outside of the European Economic Area (EEA) for the purposes described in this privacy policy. If we do this your personal information will continue to be subject to one or more appropriate safeguards set out in the law. If we do transfer information to our agents or advisers outside of the EEA, we will make sure that it is protected in the same way as if it was being used in the EEA. We’ll use one of these safeguards: We’ll transfer it to a non-EEA country with privacy laws that give the same protection as the EEA. Learn more on the European Commission Justice website. We’ll put in place a contract with the recipient that means they must protect it to the same standards as the EEA. Read more about this here on the European Commission Justice website. How we use your information to make automated decisions We sometimes use systems to make automated decisions based on your personal information or the information we are allowed to collect from others about you or your business. This helps us to make sure our decisions are quick, fair, efficient and correct, based on what we know. These automated decisions can affect the products, services or features we may offer you now or in the future, or the price that we charge you for them.

Your Rights

You have rights over automated decisions. Under certain circumstances, you can ask that we do not make our decision based on the automated score alone. You can object to an automated decision, and ask that a person reviews it. How long we keep your personal information We will keep your personal information for as long as you’re a customer. If you haven’t made a purchase or engaged with us for 3 years or more, then we’ll remove you from our marketing mailing lists. After you stop being a customer, we may keep your data for up to 7 years after the last time you interacted with us. This could include one of the ways specified in ‘How we use your personal information’ and for one of these reasons: To respond to any questions or complaints To show that we treated you fairly To maintain records according to rules that applies to us To establish, bring or defend legal claims. We may keep your data for longer than 7 years if we cannot delete it for legal, regulatory or technical reasons. We may also keep it in order to help support product recalls or safety notices. If we do, we will make sure that your privacy is protected and only use it for those purposes. We do not retain personal information in an identifiable format for longer than is necessary. Access to Information held about you You have the right to request what personal information we hold about you. This is sometimes called a ‘Data Subject Access Request’. If we agree that we are obliged to provide personal information to you (or someone else on your behalf), we’ll provide it to you free of charge. Before providing personal information to you or another person on your behalf, we may ask for proof of identity and sufficient information about your interactions with us that we can locate your personal information. Except in rare cases, we’ll respond to you within 30 days after we’ve received this information or, where no such information is required, after we’ve received your request. If any of the personal information we hold about you is inaccurate or out of date, you may ask us to correct it. In certain circumstances you have the right to request a copy of your personal information from us or to have that information passed to an organisation of your choice in a format that can be easily re-used.

Right To Stop Or Limit Our Processing Of Your Data

You have the right to object to us processing your personal information if we’re not entitled to use it any more, to have your information deleted if we are keeping it too long or have its processing restricted in certain circumstances. Where we rely on our legitimate interests, as set out under ‘How we use your personal information’, you may object to us using it for these purposes. If we agree that your objection is justified in accordance with your rights under data protection laws, we’ll permanently stop using your data for those purposes. Otherwise we’ll provide you with our justification as to why we need to continue using your data. You can ask us to restrict the use of your personal information if: It isn’t accurate. It has been used unlawfully but you don’t want us to delete it. It’s not relevant any more, but you want us to keep it for use in legal claims. You’ve already asked us to stop using your data but you’re waiting for us to tell you if we’re allowed to keep on using it. Please note that we may be required by law to retain certain information. Before we are able to provide you with any information or correct any inaccuracies, we may ask you provide other details to help us respond to your request. If you would like to exercise these rights, please contact us. Please make sure you provide the following identification documents as part of your application: Please make sure you provide one proof of identity (we suggest either a utility bill in your name or your driver’s licence, but other similar formal documents may be accepted, please note the documents cannot be older than 6 months) as part of your request. How can you stop the use of your personal data for direct marketing We won’t send you marketing messages if you tell us not to. You can click onto the “unsubscribe” link in any communication that we send to you by email, which will automatically unsubscribe you from that type of communication. Each “unsubscribe” link only relates to that specific type of communication. Please also note that you may continue to receive Service communications in relation to the product and services we have sold to you. Please note that it may take up to 28 days to process your request. Security measures eShopin use technical and organisational security measures to protect the personal information supplied by you against loss, destruction, and any unauthorised access by third parties. Links to other websites Our website (which includes this Privacy Policy) contain links to other websites run by other organisations which we do not control. This policy does not apply to those other websites and Apps‚ so we encourage you to read their privacy statements. Social Plugins We use so-called social plugins (buttons) of social networks such as Facebook, Google+, You Tube, Instagram and Twitter. After activation of a button, the social network can retrieve data, independently of whether you interact with the button or not. If you are logged on to a social network, the network can assign your visit to the website to your user account. A social network cannot assign a visit to websites operated by our other group companies unless you activate the respective button there as well. If you’re a member of a social network and don’t want that network to combine data retrieved from your visit to our websites with data they hold on you, you must log out from the social network concerned before activating the buttons.


The purpose of our Cookies Policy is to help explain what they are, why you are collecting them, and what information cookies store. What are cookies? Like most websites, eShopin use cookies and other equivalent technologies to collect information. Cookies are small data files which are placed on your computer or other devices (such as ‘smart phones’ or ‘tablets’) as you browse this website. They are used to ‘remember’ when your computer or device accesses our websites. Cookies are essential for the effective operation of our websites and to help you shop with us online. They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere. Information collected Some cookies collect information about browsing and purchasing behaviour when you access this website with the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. eShopin can use cookies to monitor your browsing and purchasing behaviour. We don’t use cookies to collect or record information on your name, address or other contact details. How are cookies managed? The cookies stored on your computer or other devices when you access our websites are designed by: eShopin, and are necessary to let you make purchases on our website What are cookies used for? The main purposes for which cookies are used are: – Remember information about you, so you do not have to give it to us again Keep you signed in, even on different devices Help us understand how people are using our services, so we can make them better Help us personalise our website for you by remembering your preferences and settings To find out if our emails have been read and if you find them useful What kind of cookies do we use? Strictly necessary cookies: These are cookies that are required for the operation of a website. They include, for example, cookies that enable users to log into secure areas of a website, use a shopping cart or make use of e-billing services. Generally, these are session cookies that expire on closing the browser but not always. Performance cookies: These types of cookies allow online providers to recognise and count the number of visitors and to see how visitors move around their website when they are using it. This assists online providers in improving the way their website works, for example, by ensuring that users are finding what they are looking for easily. Generally, these will be first party cookies, and a mix of session and persistent cookies. Sometimes the services are provided by third parties and specialised software – which can use either first or third-party cookies. Functionality cookies: These are used to recognise users when they return to a website. They enable the personalisation of content, the recognition of users and remember user preferences (for example, their choice of language or region). They are generally a mix of first and third party, session and persistent cookies. Targeting cookies: These cookies record a user’s visit to a website, the individual pages visited and the links followed. If the cookie is set by a third party (for example, an adtech provider) which also monitors traffic on other websites, this type of cookie may also be used to track a user’s movements across different websites and to create profiles of their general online behaviour. Information collected by tracking cookies is commonly used to serve users with targeted online advertising. These will almost always be third party cookies and mostly persistent. How can I manage my preferences? You can access the Preference Centre where you can change your preferences by clicking Cookie Settings. Do note that if you remove the consent to a specific class of cookies, it would not delete the cookies from your device and only disable them. How do I disable cookies using my browser? If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below: For Microsoft Edge: Click on the More actions button in the top right corner and select Settings. Click View Advanced Settings. Press the dropdown arrow under the Cookies field. Select Block All Cookies. For Google Chrome: Click on the More actions button in the top right corner and select Settings. At the bottom click ‘Advanced’ Click on ‘Site Settings’ under ‘Privacy & security’ Click on ‘Cookies and site data’ Click on ‘Allow sites to save and read cookie data’ to block all cookies For Safari: Choose Preferences > Privacy Prevent trackers from using cookies and website data to track you: Select “Prevent cross-site tracking” Always block cookies: Select “Block all cookies” Remove stored cookies and data: Click Manage Website Data, select one or more websites, then click Remove or Remove All. For Mozilla firefox: Click the Menu and click Library Click History and then click Clear Recent History Set Time range to clear: to Everything Select Cookies and make sure that other items you want to keep are not selected Click ‘Clear Now’ to clear all cookies What happens if I disable cookies? This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off. If you only disable third party cookies, you will not be prevented from making purchases on our sites. If you disable all cookies, you won’t be able to complete a purchase on our sites.